A New Era for Jaguar
Jaguar is entering a new era with a different brand identity. Jaguar’s new world is described as “Exuberant Modernism”. These changes reflect Jaguar’s bold and energetic new status.
Jaguar, which has been talked about on social media for days with its new logo and change, gives clues about its brand values and future with its change.
The new symbol of Jaguar’s change reflects modernism and includes elements such as geometric form, symmetry and simplicity. Vibrant colors such as yellow, red and blue form the basis of the brand’s new state. The redesigned “Leaper” logo stands out as the distinguishing feature of the brand.



